Sustainability is not something you jump on as it becomes a buzzword. There are hotel groups which have attempted to jump on the sustainability bandwagon much before it became a trending topic. These brands have gone on to become pioneers of green spaces – and have embedded sustainability into every facet of their business.
Embracing this in the Greek hospitality scene is Yes! Hotels. In a tete-a-tete with Stefania Flenga, Managing Director at YES! Hotels Group, she speaks about how the group is contributing to the evolution of green luxury hospitality in the post-Covid era in the country. Excerpts:
A Player in Greece’s Luxury Space
Yes! Hotels has passionately positioned themselves in the luxury space in Greece, following a gradual return to normalcy in hospitality after the COVID downturn. In a country with tourism as a major economic mainstay, its leading NEW Hotel has intensified services to redefine hospitality inspired by luxury and sustainability. Its artistic edifice created by Brazilian design duo, Humberto and Fernando Campana in conjunction with architectural students from the University of Thessaly will suffice.
Fusing art and architecture
While the rooms reflect three traditional Greek themes, particularly the mischievous but much-loved folklore character of Karagiozis, and the traditional form of “Evil Eye” motifs revisited on a psychedelic note with rear-lit LEDs, plus a wall collage of historic postcards to offer a glimpse of old Athens with a modern design twist.
Talking about its luxury offerings and contemporary hospitality approach, NEW Hotel, with its original and authentic design is now a leisure destination boasting luxury accommodation surrounded by an eco-friendly atmosphere that is the careful integration of art and architecture.