The launch involved the unveiling of the brand representing the Kenyan Coast and its various sub-brands of Mombasa, Lamu, Malindi, Watamu, Diani, Tsavo and Tana River with an aim of repositioning the Kenyan Coast as a destination of choice.
“This is a great journey that we are undertaking – a journey that commenced in 2018 when KCGW was established by the Ministry to implement the Tourism strategy in the Kenyan Coast. Today’s launch will be crucial for the development of tourism not only in the Kenya coast tourism, but also the entire country. The differentiation of the tourism circuits is part of our broad strategy to promote Kenya’s diverse tourism industry. I commend the private sector especially for playing a great role in this journey” Said Mr. Boinett
He commended all the stakeholders for their commitment in enhancing visitor experience in the region especially during the covid-19 period. “This region has not realized its full tourism potential due to a number of reasons such as the lack of product differentiation in the various destinations and challenges of insecurity in some areas which go on to affect the entire region. We want to change this going forward for the Coast to realize its full potential.,” he added.
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