American movie star Edward Norton on Wednesday, November 30, revealed that he is set to launch a luxury eco-friendly camp in Kenya.
Norton, who stars in the recently released box office movie Glass Onion: A Knives Out Mystery that cost Ksh4.9 billion (USD40 million) to make, made the announcement when he took the stage at World Travel and Tourism Council Global Summit in Riyadh, Saudi Arabia.
He noted that he had partnered with the founder of Six Senses on developing the eco-resort adding that more details about its opening would be released in due course.
The star, who has a net worth of Ksh36 billion (USD300 million) according to The Richest, a website chronicling celebrity wealth, explained that the camp will have electric vehicles while electricity and water will be sourced in a sustainable manner. He further clarified that only locals will be employed at the lodge.
“There’s going to be an announcement in the spring, about a new, global luxury brand. A good friend of mine who ran Six Senses from its inception, up to when InterContinental Group bought it, and my friends at the Discovery Land Development Corporation, they have a big announcement in the spring.
"And we’re working with them to build state-of-the-art sustainable camps in Kenya, that will come over the next couple of years," he stated.
The announcement came just months after former Tourism Cabinet Secretary Najib Balala, in March 2022, named the star as the Magical Kenya Tembo naming festival brand ambassador.
“We are proud to announce Edward Norton as the MagicalKenya Tembo Naming brand ambassador who has a life-long commitment to environmental conservation.
“We have had several discussions on how to boost Kenya’s biodiversity through conservation. Thank you for allowing to join us today and I am positive we will have a positive engagement going forward," announced Balala at the time.
Norton, in his acceptance speech, confirmed that he was determined to uplift the lives of millions of people to intertwine with the attention accorded to wild animals. Apart from Knives Out where he stars alongside James Bond actor Daniel Craig, Norton has also appeared in Fight Club, Incredible Hulk, Bourne Legacy and Red Dragon among others.